Google’s recurring Panda updates have some marketers questioning whether link-building should be abandoned altogether. For the record, in no way is it a good idea to take the position that links don’t matter anymore. Instead, they’re simply under more scrutiny from Google. The vehicle for much of the future of link-building is off-page content marketing (more on that later).
In this Age of Pandamonium, you just need to be more thoughtful and strategic in the links you build. It’s the old phrase, “You are the company you keep,” played out in a digital world.