Metrics to Track With PPC Call Tracking

On July 5, 2014, in Resources, by Brad McMillen

If you’re using inbound call tracking, it’s important to know which metrics to look at so you know how your campaigns are performing. I covered this topic recently over at WordStream: Top 5 Metrics for Inbound Calls.

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Pass the AdWords Display Exam & Get Partner Status

On February 17, 2014, in Resources, by Brad McMillen

Getting the coveted Google Partner badge takes some studying and additional hands-on work. In this post I reveal how I passed the Advanced Display exam and what it takes to be a Partner. Read more about it here.

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How Ad Scheduling Works With Daily Budgeting in AdWords

On January 21, 2014, in Search, by Brad McMillen

It’s easy to run over budget if you don’t fully understand how AdWords functions. Give my guest post a read to learn some of the finer points of daily budgeting and ad scheduling.