Build Better Landing Pages With VOC

On September 15, 2014, in Content, by Brad McMillen

WordStream just published my how-to guide on Voice of Customer data. It explains what VOC is, how it’s important for landing pages, and where you can find the data. Give it a read so you can maximize your landing page performance.

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Metrics to Track With PPC Call Tracking

On July 5, 2014, in Resources, by Brad McMillen

If you’re using inbound call tracking, it’s important to know which metrics to look at so you know how your campaigns are performing. I covered this topic recently over at WordStream: Top 5 Metrics for Inbound Calls.

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Pass the AdWords Display Exam & Get Partner Status

On February 17, 2014, in Resources, by Brad McMillen

Getting the coveted Google Partner badge takes some studying and additional hands-on work. In this post I reveal how I passed the Advanced Display exam and what it takes to be a Partner. Read more about it here.

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