Pandamonium (Photo credit: Wikipedia)
Google’s recurring Panda updates have some marketers questioning whether link-building should be abandoned altogether. For the record, in no way is it a good idea to take the position that links don’t matter anymore. Instead, they’re simply under more scrutiny from Google. The vehicle for much of the future of link-building is off-page content marketing (more on that later).
In this Age of Pandamonium, you just need to be more thoughtful and strategic in the links you build. It’s the old phrase, “You are the company you keep,” played out in a digital world.
Matt Cutts, Google’s chief spam fighter, emphasized the continuing value of links at SMX last July and again at SES San Francisco last August.
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Social Media Comments Guidelines
English: Infographic on how Social Media are being used, and how everything is changed by them. (Photo credit: Wikipedia)
Customers and fans have more channels than ever before to interact with your company.
Social media sites, like Facebook and Twitter, local listings and review sites, such as Yelp—even your own blog—give customers ample opportunity to praise or slam you—and it’s all out in the open.
The question is, Do you have guidelines for your employees to effectively handle the comments?
Or are these very public forums subject to the mood of whatever person is manning the social media that day?
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