by Brad McMillen | May 1, 2019 | Uncategorized
Getting Found on Google Local Getting your business to show in search results on Google’s Local listings is one of the most important things you can do to promote your business. When people search for what you have to offer, you can show up front and center and even...
by Brad McMillen | May 1, 2019 | Uncategorized
Article Marketing in the Time of Panda If you’re an internet marketer or SEO professional, you may have had some recent sleepless nights wondering if your hard work is heading for the digital scrap yard because of Panda 3.9. Like all the other times there’s a Panda...
by Brad McMillen | May 1, 2019 | Uncategorized
Article Marketing…Is…Alive Last month at Pubcon the question was asked: “What about article marketing for SEO?” This was met with silence in the room. Someone had uttered the dirty little two-word phrase that everyone had either forgotten about or didn’t want to talk...
by Brad McMillen | May 1, 2019 | Uncategorized
Will Facebook Drink the Internet’s Milkshake? As Facebook has added millions upon millions (now probably close to 800 million globally) of users, I started to wonder just how big it was going to get. When I read a report from the New York think tank L2 called...
by Brad McMillen | May 1, 2019 | Uncategorized
How Keywords and Heading Tags Work in SEO Search engines crawl websites to determine what the sites and their pages are about. Through the course of the crawl, they look for what the most important words are – and these words are known as keywords. Old SEO practices...
by Brad McMillen | May 1, 2019 | Uncategorized
Landing Page Hot Messes We marketers do a lot of work to get people to our sites—through search, social media, content marketing—and the landing page is usually where we get the sale or collect the user information. Landing pages are also the place where we tend to...
by Brad McMillen | Apr 24, 2019 | Uncategorized
Google’s Link Disavow Tool Explained Last October Google announced its “link disavow tool” to help website owners ask Google to not consider certain links when evaluating their websites. These are links that site owners have no control over and may be coming from...
by Brad McMillen | Apr 24, 2019 | Uncategorized
Link Profile and Anchor Text: How to Do It the Wrong Way, and How to Fix It (Final installment in our three-part series) Link profile changes With all the recent updates from Google, watching your link profile should be high on your priority list. Google’s SEO Toolset...
by Brad McMillen | Apr 24, 2019 | Uncategorized
Off-Page Content Strategy in the Age of Pandamonium Google’s recurring Panda updates have some marketers questioning whether link-building should be abandoned altogether. For the record, in no way is it a good idea to take the position that links don’t matter anymore....
by Brad McMillen | Apr 24, 2019 | Uncategorized
Over-Optimization Tactics of the Past (hopefully) Google’s algorithm updates unleashed a reign of terror across the interwebs these past few months. The updates left a lot of upstanding marketers wondering what exactly some of the specific practices Google frowns upon...
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